Detroit Racing Forums - View Single Post - Automakers told to cut dealerships by 2/3's.

Swifster · 02-03-2007, 01:55 PM

A good portion of the problem is brand consolidation. If a guy goes into a Ford-Mercury-Lincoln dealership and sees similar Crown Vics and Grand Marquis and the Mercury is $3K more, what do you think he'll buy?

The same is true with Dodge & Chrysler, Pontiac & Buick, etc. Too many dealerships sell the same car. And the manufacturers sell too many cars based on the same platform (Malibu & G6, Grand Prix & Impala, etc.). Cadillac is the only GM division not sharing platforms and they are the healtiest of the bunch (OK so the XLR and Corvette share the same platform...)

02-03-2007, 01:55 PM	#2
Swifster Who, ME? Member Join Date: Jan 2005 Location: Valrico, FL Posts: 265	A good portion of the problem is brand consolidation. If a guy goes into a Ford-Mercury-Lincoln dealership and sees similar Crown Vics and Grand Marquis and the Mercury is $3K more, what do you think he'll buy? The same is true with Dodge & Chrysler, Pontiac & Buick, etc. Too many dealerships sell the same car. And the manufacturers sell too many cars based on the same platform (Malibu & G6, Grand Prix & Impala, etc.). Cadillac is the only GM division not sharing platforms and they are the healtiest of the bunch (OK so the XLR and Corvette share the same platform...) __________________ Just another day in paradise! 1964 Studebaker Daytona - 289 Garbage I know I talk soo much shit about how sweet it is going to be...but I know it will never really be done.