Detroit Racing Forums - View Single Post - Study Finds That Men Are From Lincoln, Women Are From Volvo

NewsBot · 08-20-2013, 12:57 PM

In marketing, companies always track the demographics of their customers to identify shopping trends. They look at age, geography, income, and many other factors, but perhaps none more so than sex. The auto industry isn't immune from this -- not by a long shot -- and it's drawn a number of conclusions about today's shoppers. For example: women are...

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08-20-2013, 12:57 PM	#1
NewsBot Registered User Senior Member Join Date: Jun 2010 Posts: 48,596	Study Finds That Men Are From Lincoln, Women Are From Volvo In marketing, companies always track the demographics of their customers to identify shopping trends. They look at age, geography, income, and many other factors, but perhaps none more so than sex. The auto industry isn't immune from this -- not by a long shot -- and it's drawn a number of conclusions about today's shoppers. For example: women are... More...