Detroit Racing Forums - View Single Post - Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta

NewsBot · 02-21-2013, 10:53 AM

Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta before its 2010 debut, and boy, did it ever: 60% of Americans knew about the car long before it rolled into dealerships. How did Ford do it? By relying on basic high school...

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02-21-2013, 10:53 AM	#1
NewsBot Registered User Senior Member Join Date: Jun 2010 Posts: 48,267	Ford Needs 100 Social Media VIPs To Tout 2014 Fiesta Back in 2009, Ford launched one of the auto industry's most successful social media campaigns. The "Fiesta Movement" was meant to build awareness of the 2011 Ford Fiesta before its 2010 debut, and boy, did it ever: 60% of Americans knew about the car long before it rolled into dealerships. How did Ford do it? By relying on basic high school... More...